Spark the Arts Resources and Toolkit

Vitality. Fellowship. Healing. These are the qualities the arts spark, and they are what North Carolina needs to rebuild its economy and emerge resiliently from the pandemic. This is why the North Carolina Arts Council created Spark the Arts. 

Spark the Arts is an awareness campaign designed to inspire public participation in the arts across North Carolina by highlighting the unique way the arts lift spirits, bring people together, and heal.

Our goal is to ignite the resurgence of North Carolina’s arts sector from the pandemic by connecting residents and visitors to arts experiences and arts stories across our state.

We are currently running Sparks Across NC, a semi-weekly roundup of notable and inspiring North Carolina arts news and stories that we will run for the next year.

There are several ways North Carolinians can participate in Spark the Arts now: 

  1. If you have good arts news to share, please email our Special Projects Coordinator Samuel Gerweck at We want to help spread the word about sold out shows, newly opened spaces, and other benchmarks in the arts sector's road to recovery from the pandemic. 
  2. If you are a North Carolina arts organization, presenters, or artists, use the Spark the Arts logo and hashtag #SparkTheArtsNC to promote in-person arts events now
  3. If you are a North Carolina arts supporter, shine a light on what the arts mean to you by sharing photos and appreciation posts about the arts events you attend with the hashtag #SparkTheArtsNC
  4. If you are a local arts council director or board chair, sign up now to attend Sparking Development, a free two-part webinar series about fundraising strategies, techniques, and best practices slated for September 10th and 15th 

We will share updates about the campaign in our newsletter, on our social media feeds (Instagram, Facebook, and Twitter) and, here, at this web page. A Spark the Arts toolkit with talking points, program ads, digital ads and social media posts will be added to this page later this summer.

Download Spark the Arts Logo

Staff Contact

Sandra Davidson

Sandra Davidson
Marketing and Communications Director
Email Sandra

Sam Gerweck

Sam Gerweck
Special Projects Coordinator
Email Sam