Brand Materials

Using the Arts Council Logo and Messaging in Your Materials                                                     

The North Carolina Arts Council is delighted to share our refreshed logo with you! This builds on the equity of our previous logo, which coincidentally was unveiled for our 30th anniversary. We are delighted with the new color palette that has a celebratory zip for our 50th anniversary! Download our 50th Anniversary Promotional Toolkit here.

We are also pleased to share a letter from Governor Roy Cooper and First Lady Kristin Cooper wishing us all a happy anniversary. You can download the letter here.

If you have received funding from the North Carolina Arts Council you are required to use the new logo, and the 50th anniversary tagline. We also encourage you to place this on your website, use it in your print and electronic newsletters and in as many materials and places as possible!

Grants from the N.C. Arts Council are one of the many ways we invest in sustaining and advancing the most diverse and widespread networks of arts organizations in the country. As an organization funded by the N.C. Arts Council you create and sustain innovative arts programs that contribute to quality of life and to community vitality. Additionally, you provide critical resources for schools in providing arts experiences in and out of the classroom that enhance student learning.

To recognize the investment by the North Carolina General Assembly in our grants program ALL recipients are required to display the North Carolina Arts Council logo with the tagline prominently on-site at the funded event and in all publicity and printed materials. You are welcome to display the NEA logo at any time, but if the source of funds on your grant says “federal funds,” you must display the NEA logo.

N.C. Arts Council Logos Downloads

Color

All images are 300 dpi. To download .eps and .tif files: Click on “download” and follow instructions in dialog box. To download .jpeg files: Right-click (Windows) or CTRL-click (Mac) the download link and choose “save target as” or “save link as.”

 

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Black and White

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National Endowment for the Arts

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Credit Line for Funded Project

Printed material and publicity regarding North Carolina Arts Council grants, funded activities, and/or partnerships must contain the following language:

If you receive State funds:

This project was supported by the N.C. Arts Council, a division of the Department of Natural & Cultural Resources. www.NCArts.org.

If your organization lists donor participation in printed materials, you must list the N.C. Arts Council in the appropriate category. (See Donor Recognition below.) For radio, television and non-written announcements please use the language above.

If you receive Federal funds:

This project was supported by the N.C. Arts Council, a division of the Department of Natural & Cultural Resources, with funding from the National Endowment for the Arts.
 
OR
 
You may use the NEA logo and the following: This project was supported by the N.C. Arts Council, a division of the Department of Natural & Cultural Resources. www.NCArts.org
 
Please note: Remove the NEA logo and tagline from your materials and website at the completion of the project.

Donor Recognition

If you list donor participation in printed materials or on your website (i.e. Benefactors $25,000 –$49,000, Directors $10,000 – $24,999, Sponsors $5,000 – $9,999, etc.) you must include the North Carolina Arts Council in the appropriate category. Do not use the acronym NCAC.

Reproducing the Arts Council Logo

You must display the N.C. Arts Council logo in all grant-related publicity and printed materials. Do not reproduce the logo from faxed or photocopied images. The logo must be reproduced as a unit without alteration. The logo may be no smaller than 1″ wide. The circle with the words “ARTS” must be a least the size of a nickel, although the size of a quarter is preferable. Please see the attached Visual Guide.

Written Communication

In written communication, North Carolina Arts Council should always be written out on first reference. The use of NCAC is internal nomenclature for the arts industry so please do not use this on materials for the public. We prefer: North Carolina Arts Council or N.C. Arts Council on second reference.

Web and Social Media USAGE:

Please add a linked N.C. Arts Council logo to our primary website www.NCArts.org  Join our social media network!

50th Anniversary Web portal: www.NCArts50.org

Hash Tag: #NCArts50

Facebook: https://www.facebook.com/ncarts

Twitter: https://twitter.com/ncartscouncil

Instagram: https://www.instagram.com/ncartscouncil/

YouTube: https://www.youtube.com/user/NCArts

Approved Boilerplates

When explaining what the North Carolina Arts Council is to the public please use the approved language:

10-word messaging: The North Carolina Arts Council builds on our state’s longstanding love of the arts. www.NCArts.org

50-word messaging: The North Carolina Arts Council builds on our state’s longstanding love of the arts, leading the way to a more vibrant future. We are an economic catalyst, fueling a thriving creative
sector. We are a cultural pathfinder, sustaining diverse arts expression and traditions and investing in new innovative approaches to art-making. We are an arts education champion, cultivating tomorrow’s creative citizens. www.NCArts.org
 
100-word messaging: The North Carolina Arts Council builds on our state’s longstanding love of the arts by sustaining a dynamic infrastructure that reaches into all 100 counties and benefits citizens in communities large and small. We are an economic catalyst, using the arts to bring together government, the private sector, community and economic developers to strengthen the livelihoods of our changing towns and cities. We are a cultural pathfinder, showcasing our unique arts expression and traditions while celebrating the innovation and diversity of our state. We are an arts education champion, cultivating tomorrow’s creative citizens. We are dedicated to ensuring all North Carolinians live and thrive in a creative state that meets its challenges and realizes its potential through the arts. www.NCArts.org

For more information contact:

Rebecca Moore, Director of Marketing
North Carolina Arts Council 919.807.6530 or Rebecca.Moore@ncdcr.gov