Presented by Come Hear North Carolina, “Under One Roof,” a three-day, three-hour virtual music festival, raised $50,000 to support artists across North Carolina whose work has been disrupted by COVID-19.
The benefit concert which featured virtual performances, interviews, and messages from North Carolina musicians, who participated to help artists across the state, has been viewed 120,000 times to date. All proceeds from Under One Roof will be distributed to artist relief efforts.
Watch all three nights here.
Musicians who donated their talent and time included Anthony Hamilton, 9th Wonder, Ben Folds, Fantasia, The Hamiltones, Petey Pablo, Tift Merritt, Jim Lauderdale, Steep Canyon Rangers, Brooke Simpson, Chatham County Line, Joe Troop of Che Apalache, and The Harvey Cummings Project. Additionally, videos created by the Emmy and Peabody Award-winning Markay Media in Durham chronicled the impact of COVID-19 on the lives of artists in our state.
“Under One Roof was a creative, innovative statement on how artists come to the fore in the face of adversity,” said Wayne Martin, Executive Director of the North Carolina Arts Council. “And the high level of viewer donations demonstrate how strongly North Carolinians feel about our artists. We always turn to artists for inspiration and solace during hard times, but we will also show up to support them in a crisis. Our citizens know that the arts and artists are key to our cultural identity here in North Carolina, as well as vital to our economy.”
Under One Roof was produced by the Charlotte-based entertainment publication CLTure in collaboration with the North Carolina Arts Council, an agency of the North Carolina Department of Natural and Cultural Resources. The North Carolina Arts Foundation, a nonprofit that raises funds from the private sector to support the work of the North Carolina Arts Council, is receiving and dispersing donations.