Goal of Survey: To determine the top sources of referrals from your event advertising.* This short survey can be conducted by volunteers, inserted in programs with drop boxes placed at the exits or placed on your Web site.
Your local community college or area university probably offers classes in statistics, business evaluation, etc. and might have interns interested in taking on a simple visitor survey.
To download this survey as an editable Word document, click here.
*Best practices would ensure that with each telephone reservation you are asking, “How did you hear about us (or this event)?”
How did you hear about [ list the name of the event ]?
Friend
Family Member
City Banner
Web site [ list your url here ]
Other Web site
Google or other Web search
Events listing on www.ncarts.org
Here you should list your advertising vehicles. For example:
Newspaper Advertising
The News & Observer
The Independent Weekly
Radio Advertising
WUNC Public Radio
WRAL 101.5 MIX
Other
Organization newsletter
Another cultural organization newsletter
Brochure
Rack Card
Poster
Other:
Newspaper Article
Magazine Article
Story on local television
Radio PSA
If you live outside of [ list city here ] what is the main reason for your visit?
Attending this Event
Business
Visiting Friends and Family
How did you hear about [ list name of event ]?
[ You might want to collect E-mail addresses for your e-newsletter or a future direct mail about subscription or series. Consider a drawing or prize as an incentive to complete the following information. Please make sure to ask the respondent if they would like to receive additional information from your organization. ]
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Name
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Address
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City
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State
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Zip
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E-mail Address
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Would you like to receive membership or subscription information?
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Yes No |
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Would you like to receive our [ quarterly, monthly ] electronic newsletter?
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Yes No |