Contents

Welcome

About the North Carolina Arts Council

How the N.C. Arts Council Can Help

Recognition Requirements for Grantees

• Logo Use and Recognition
• Required Credit Line
• Required Listing of funded event on ncarts.org
• Questions about logo use
• Press Release Boilerplate
• Tips on Communicating with Your Legislator
• Public Support for the Arts
• Sample Press Releases for Organizations and Artists

Marketing Planning

• Research
  • Sample Visitor Survey
• Writing a Marketing Plan
  • Market or Situational Analysis
  • Customer/Audience Needs
  • Strategies for Achieving Goals
  • Action Plan
  • Budget
  • Monitoring Plan
• Marketing Tools
  • Advertising
  • Direct Mail
  • Newsletters
  • Promotion
  • Special Events
  • Web sites
• The Power of e-Mail
  • Get Permission
  • Anti-Spam Techniques
  • Power Point on E-Mail
• The Power of e-Newsletters
  • Tips for E-newsletters
  • E-newsletters Checklist
• Target Marketing
• Glossary of Marketing Terms

Communications Planning

• Overview
• What is News?
• What’s Not News?
• Who are Journalists?
• What do Journalists Want?
  • Get to Know the Reporter
  • The First Meeting
  • Follow Up
  • Professional Courtesy
• Press and News Releases
  • Preparing the Release
  • Tips for Effective Writing
  • Inverted Pyramid
  • What Not to Do in a Release
  • News Release format
• Checklist for Press Kits
• Media Databases
• Tips on Developing a Press List
• News or Press Conferences
• Media Events
• Fact Sheets
• Public Service Announcements
  • How to Produce a PSA
• Other Media Options
  • Interviews
    • Tips for Interviewing
  • Columns
  • Op Ed's
    • How To Write and Submit
    • How to Prepare for an Editorial Board Meeting
  • Media Advisory
• Characteristics of Different Types of Media
  • Television
  • Radio
  • Newspapers

Miscellaneous

• Helpful Grammar Hints for Business Writing
  • Capitalization Rules
  • Seven Outdated Rules of Grammar
• Web Writing Tips
• Share the Arts Story at Your Events
• References